Evaluation :What have you learned from your audience feedback?

From my audience feedback I have learnt many things on how to improve my music video. This is because we used people from our specific target audience, featuring teenagers aged 14-18, to maximise the quality and usefulness of the feedback we received. Some of the comments that were made were positive. For instance, the audience appreciated the change in colours when Sheriece was singing during the music video. The audience felt that the colours suited the style of the music and the tempo because it is a quick, energetic song, similar to the feeling that bright colour of pink and green make. Another positive of our music video is the use of opacity during the shots of the recording studio. The reason why the audience liked this effect is because it allowed for a constant image to go through whilst other parts of the footage changed. The audience also felt that the use of the opacity and overlays helps the music video flow from shot to shot which contrasts to the music and the sharpness of the lyrics.