Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products

My media product has also challenged conventions of the Ska genre through the music video because we did not show the band performing as much as there has been in the genre or as much as Madness’ version of ‘Baggy Trousers’. Instead we experimented with animating the lyrics so that the bands perform the exact actions or events that the lyrics say. We also experimented with the idea of stop animation which has never been used before in the Ska genre. This is not only breaking conventions, as we did not do what the genre traditionally does, but also developing the genre as it offers a foundation for future Ska bands to something different to similar to our band, continuing to reform the genre and expectations.