Research and Planning the target audeince

The target audience we decided to chose came from the research into the genre and the song we were going to use. We decided that our target audience would be female teenagers aged 13-14. The reason for this was because having seen Ska music videos and bands, none of them consisted of all female members. Therefore, we knew that using an all female band would attract younger teenagers especially females, very similar to the pop genre. Having chose this genre we knew we would have to accommodate for this audience within the music video as well and decided that colour and humour would be the best tools.