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SLY

Music Video

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages

Yet another important technology in the creation of my media product was for the ancillary tasks. This is because I had to use a whole new technology known as Adobe Photoshop. I used this technology for my media product effectively as I used the ability that Photoshop possessed to use different layers to create interesting backgrounds and foregrounds that related to my music video and therefore created a package that went together. The main effects however that I used to create my media product in Photoshop were the filters I could apply to the images I used. Some of the filters that I used were the twirl filter and other distort effects. Among these effects I was able to use the variety of patterned backgrounds to quickly create interesting designs for my ancillary tasks, such as the chequered background which again related to the design of entire media package.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages

Another one of the technologies I had to use was the internet website Blogger. This is an extremely important technology as all of our progress to our music video was to be recorded on this website. I feel that I have used this technology very effectively and efficiently as I was able to use all the features available to the website, such as the ability to embed videos from YouTube and to include images to help portray what I am describing in my text. However, more work can be done to improve my blogs as more images and videos could be used more often to break up the amount of text.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages

Another important technology that I had to use during my media product was the use of the camera. This was an extremely important technology as it was needed to film all of the footage for our music video. In conjunction with the camera I used the tripod in an attempt to create more and interesting shot types and angles to add variety to my music video. The camera is a technology that I have used before but I needed to use again but in a different way due to the different requirements.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages

During the creation of my media product I have had the option to use many different types of technologies that were essential in creating an effective music video. One of the most important technologies that I have used was Final Cut express. I used Final Cut effectively by using a vast range of the effects available on the editing software such as the effect strobe and the effect colour corrector to improve the footage that I had already filmed. The most efficient ability that Final Cut offered is the ability to overlay tracks of footage so that you can reduce the size of the clip easily. It also meant we could have clips on different layers so that we could have the footage of the band singing throughout the video as a constant, instead of continuously synchronising the clip and the sound. Another important feature of Final Cut that I utilised is the ability for Final Cut to use the effect Chroma Key. Although I did not use this effect to any great lengths I did attempt to use it within our music video because it is such a valuable effect. However, during the circumstances of the music video, I did not work due to large differences in colour.

Evaluation: What have you learned from your audience feedback?

Another improvement that was offered from the target audience was related to the depth of shots. This is because they enjoyed the shots featuring the instruments being played and the literal meanings of the lyrics, but felt they were lacking in comparison to the amount of the video that was made up of the recording studio. This was a very important comment as we felt our video was lacking substance but did not know what it was lacking, until the audience feedback. This is very significant because it is an opinion that has been shared with others when we have received audience feedback. Overall, from our audience feedback session, we have discovered that we have targeted our audience effectively due to the use of bright colours and effects highlighted by the audience, but need to improve the variety of the music video as some of the shots last too long and become boring. Therefore, we have learnt what needs to be done to improve our music video from the audience feedback.